Jain was earlier Chief Marketing and Sales Officer with The Leela Palaces, Hotels and Resorts
United Spirits
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Latest News
4 Articles
Shweta Jain joins tequila maker Proximo Spirits as Managing Director - India & South Asia
FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
Diageo’s United Spirits acquires 10.08% stake in Nuvola Spirits
The company subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares as part of the investment
Diageo India ramps up Q1 ad spend to Rs 312 crore as it bets on premiumisation
The company invested Rs 2.69 crore in Nuvola Spirits Private Limited (NSPL) by subscribing to 17,350 compulsorily convertible preference shares (CCPS)...
Leadership Timeline
1 Update
Apr 2024
Latest
Shweta Jain — Managing Director - India & South Asia (appointment)
Shweta Jain has been appointed as the Managing Director - India & South Asia for Proximo Spirits.
AI Insights
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Investment in Nuvola Spirits. United Spirits has acquired a 10.08% stake in Nuvola Spirits, indicating a strategic move to expand its portfolio in the premium spirits segment.
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Increased Advertising Spend. The company has significantly increased its advertising budget to Rs 312 crore for Q1, reflecting a strong commitment to brand visibility and market penetration.
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Focus on Premiumisation. United Spirits is betting on premiumisation, aligning its marketing strategy to attract higher-end consumers in the spirits market.
FAQs
AI
United Spirits has acquired a 10.08% stake in Nuvola Spirits, investing Rs 2.69 crore.
United Spirits is ramping up its advertising spend to Rs 312 crore in Q1.
The company is focusing on premiumisation to attract higher-end consumers.
United Spirits is a subsidiary of Diageo.
United Spirits subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares.