The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching...
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FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk
India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
AI Insights
AI
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Growing CTV Audience. India's CTV audience has reached 207 million, with a notable increase in rural viewership, indicating a shift in TV advertising dynamics.
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Rise of FAST. FAST is emerging as India's largest untapped CTV ad inventory, with one-third of CTV viewers aware of it and one in five actively watching.
FAQs
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TCL is focusing on the growing connected TV (CTV) market in India, particularly leveraging the rise of Free Ad-Supported Streaming Television (FAST).
India's CTV audience has reached 207 million, with significant growth in rural areas.
FAST stands for Free Ad-Supported Streaming Television, which is a model gaining traction in India as a significant ad inventory.
One-third of CTV viewers in India are already aware of FAST.
FAST viewers spend an average of 3.4 hours a day on CTV, compared to 2.9 hours across the entire CTV audience.
AI-assisted summary, reviewed by our newsroom
AI
TCL is actively engaging with the growing connected TV (CTV) market in India, where the audience has reached 207 million, particularly benefiting from the rise of rural viewership. The company is positioned to leverage the increasing popularity of Free Ad-Supported Streaming Television (FAST), which is becoming a significant ad inventory in the region.