Industry experts see quick home services emerging as a major growth opportunity, with platforms stepping up marketing investments to tap festive deman...
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Quick home services ad spends surge as sector eyes ₹13.2 billion run rate by Dec
From Maids to Minutes: How apps are rewriting household help in urban India
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on how apps are changing the way urban India accesses household help, brin...
Pronto appoints Prashant Halbe as Head of Brand
Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer
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Oct 2023
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Prashant Halbe — Head of Brand (appointment)
Prashant Halbe has been appointed as Head of Brand at Pronto.
AI Insights
AI
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Market Growth Potential. The quick home services sector is expected to reach a ₹13.2 billion run rate by December 2026, indicating significant growth opportunities for companies like Pronto.
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Increased Marketing Investments. Pronto is stepping up its marketing investments to tap into festive demand and establish a year-round consumer habit, reflecting a strategic focus on brand visibility.
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Leadership Change. The appointment of Prashant Halbe as Head of Brand signifies Pronto's commitment to enhancing its brand strategy and market presence.
FAQs
AI
Pronto is a company that provides quick home services, leveraging technology to connect users with household help.
Prashant Halbe has been appointed as the Head of Brand at Pronto.
The quick home services sector is projected to reach a ₹13.2 billion run rate by December 2026.
Increased marketing investments are aimed at capturing festive demand and building a year-round consumer habit.
Apps like Pronto are transforming access to household help by providing convenience, trust, and technology to urban consumers.