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Founded: 2011 Mumbai, India pepperfry.com Wikipedia
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Jyoti Arora named Associate Director, CX at Pepperfry
Jyoti Arora named Associate Director, CX at Pepperfry

She was previously associated with Borosil

Pepperfry onboards Kiara Advani & Sidharth Malhotra as brand ambassadors
Pepperfry onboards Kiara Advani & Sidharth Malhotra as brand ambassadors

The partnership marks the launch of Pepperfry's new brand philosophy, "Fashion for Your Home"

Leadership Timeline
2 Updates
Oct 2023 Latest

Jyoti Arora — Associate Director, Customer Experience (CX) (appointment)

Jyoti Arora has returned to Pepperfry as Associate Director, Customer Experience (CX), marking her second stint with the company.

Oct 2023

Jyoti Arora — Associate Director, CX (appointment)

Jyoti Arora has returned to Pepperfry as Associate Director, Customer Experience (CX), marking her second stint with the company.

Campaigns, Awards & Events
Fashion for Your Home
Oct 2023
Pepperfry onboards Kiara Advani and Sidharth Malhotra as brand ambassadors, launching a new brand philosophy c...
AI Insights
AI
  • Customer Experience Enhancement. The appointment of Jyoti Arora as Associate Director of CX signifies Pepperfry's commitment to improving customer interactions and satisfaction.
  • Celebrity Endorsement. The onboarding of Kiara Advani and Sidharth Malhotra as brand ambassadors aims to leverage their popularity to enhance brand recognition and appeal.
  • New Brand Philosophy. The launch of the 'Fashion for Your Home' philosophy reflects Pepperfry's strategy to position itself as a lifestyle brand rather than just a furniture retailer.
? FAQs
AI
Pepperfry's new brand philosophy is 'Fashion for Your Home,' which aims to position the brand as a lifestyle choice.
The new brand ambassadors for Pepperfry are Kiara Advani and Sidharth Malhotra.
Jyoti Arora has been appointed as the Associate Director of Customer Experience at Pepperfry.
The new brand ambassadors are expected to enhance brand visibility and appeal to a broader audience.
Before joining Pepperfry, Jyoti Arora was associated with Borosil.
AI-assisted summary, reviewed by our newsroom
AI

Pepperfry has recently appointed Jyoti Arora as Associate Director of Customer Experience and has onboarded celebrities Kiara Advani and Sidharth Malhotra as brand ambassadors to promote its new brand philosophy, 'Fashion for Your Home.' These moves indicate a strategic focus on enhancing customer experience and brand visibility.

Key Executives
3 People
JA
Jyoti Arora
Associate Director, CX
KA
Kiara Advani
Brand Ambassador
SM
Sidharth Malhotra
Brand Ambassador
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