From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audienc...
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Durga Puja 2026: How brands tap into stories behind the celebrations
Campaigns, Awards & Events
Fashion begins in your eyes
Oct 2026
Pantaloons’ campaign celebrates personal style and the choices that shape festive dressing.
AI Insights
AI
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Cultural Engagement. Pantaloons is focusing on cultural narratives and local traditions to enhance its brand connection with consumers during Durga Puja.
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Festive Advertising Shift. The company is moving away from conventional advertising methods to more story-driven campaigns that resonate with the audience's values and heritage.
FAQs
AI
Pantaloons is focusing on cultural narratives and local traditions to create more meaningful connections with consumers.
The company connects with its audience by tapping into the stories and traditions behind celebrations like Durga Puja.
Pantaloons is adopting a strategy that emphasizes story-driven and culturally relevant advertising.
Durga Puja is significant for Pantaloons as it provides an opportunity to engage with local traditions and strengthen brand loyalty among consumers.
No, Pantaloons is moving away from conventional advertising to more localized and story-driven approaches.
AI-assisted summary, reviewed by our newsroom
AI
Pantaloons is actively engaging with the cultural significance of Durga Puja by exploring the stories and traditions behind the celebrations, aiming to connect with audiences on a deeper level. This approach reflects a shift towards more meaningful and localized advertising strategies during festive seasons.
Key Executives
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