From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytell...
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Hit or Miss: The week in ads
Ad Review: STARE - Bhavya Ramesh and NorBlack NorWhite turn the evil eye into armour
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies...
Campaigns, Awards & Events
STARE
Oct 2023
A collaboration between jewellery label Bhavya Ramesh and fashion house NorBlack NorWhite, directed by filmmak...
STARE
Oct 2023
A collaboration exploring femininity through the dualities of strength and vulnerability, reimagining symbols...
AI Insights
AI
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Cultural Storytelling. NorBlack NorWhite is leveraging cultural storytelling in its advertising to create a unique brand identity.
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Innovative Advertising Approach. The company is moving away from traditional themes in jewellery advertising, opting instead for folk horror and contemporary narratives.
FAQs
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NorBlack NorWhite is known for its innovative approach to jewellery advertising, focusing on cultural storytelling and unique narratives.
NorBlack NorWhite recently launched the STARE campaign, which features a unique blend of folk horror and contemporary themes.
The STARE ad was directed by Bijoy Shetty of Hanumankind fame.
The company differentiates its advertising by swapping traditional bridal scripts for more innovative and culturally rich narratives.
The STARE campaign explores themes of folk horror and empowerment through the imagery of a woman who stares back.