Abhinav Iyer, Chief General Manager, Marketing & Strategy, Muthoot Finance, discusses Sunheri Soch Season 5 and its use of customer stories, radio, re...
Muthoot FinCorp
5
Articles
3
Leadership Changes
3
Campaigns
1
Awards
3
People
Latest News
5 Articles
‘Sona Kya Nahi Kar Sakta’ is deliberately an open question: Muthoot Finance’s Abhinav Iyer
Muthoot Fincorp bags BCCI title sponsorship rights for Indian cricket
The Kochi-based financial services company is set to hold the title sponsorship rights until March 31, 2028
Abhinav Iyer honoured at Truecaller Ads Pitch BFSI Marketer Awards 2026
Abhinav Iyer currently serves as the Chief General Manager – Marketing & Strategy for The Muthoot Group and Muthoot Finance
Muthoot FinCorp appoints Sarah M. George as Independent Director
Her previous roles include stints at S R Batliboi (an EY affiliate firm), Haribhakti & Co., and Price Waterhouse
Muthoot FinCorp appoints Manoj Kumar Mauni as Chief Technology Officer
Prior to joining Muthoot FinCorp, Manoj served as Chief Information Officer (Telecom) at Bharti Airtel
Leadership Timeline
3 Updates
Oct 2023
Latest
Manoj Kumar Mauni — Chief Technology Officer (appointment)
Muthoot FinCorp appoints Manoj Kumar Mauni as Chief Technology Officer to strengthen technology capabilities.
Oct 2023
Sarah M. George — Independent Director (appointment)
Appointment of Sarah M. George as Independent Director on the Board of Muthoot FinCorp Limited.
Oct 2023
Sarah M. George — Independent Director (appointment)
Appointment of Sarah M. George as Independent Director on the Board of Muthoot FinCorp.
Campaigns, Awards & Events
Title Sponsorship for Indian Cricket
Oct 2023
Muthoot Fincorp has emerged as the title sponsor for Indian cricket for the next two years, covering internati...
BCCI Title Sponsorship
Oct 2023
Muthoot Fincorp has emerged as the title sponsor for Indian cricket for the next two years, covering internati...
Sona Kya Nahi Kar Sakta
Jan 2023
An integrated marketing campaign exploring the possibilities that gold can unlock in people's lives, running f...
Truecaller Ads Pitch BFSI Marketer Awards 2026
Jan 2026
Honouring leaders driving marketing impact in the BFSI sector.
AI Insights
AI
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Sponsorship Acquisition. Muthoot FinCorp has acquired title sponsorship rights for Indian cricket, enhancing its visibility and brand association with a major sport in India.
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Innovative Marketing Strategies. The company is leveraging customer stories and regional content in its marketing efforts, indicating a strategic focus on personalized and relatable advertising.
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Leadership Appointments. Muthoot FinCorp has strengthened its leadership team by appointing Sarah M. George as Independent Director and Manoj Kumar Mauni as Chief Technology Officer, which may enhance its operational capabilities.
FAQs
AI
Muthoot FinCorp has secured the title sponsorship rights for Indian cricket from the BCCI until March 31, 2028.
Abhinav Iyer is the Chief General Manager of Marketing & Strategy at Muthoot FinCorp.
Muthoot FinCorp is using customer stories, radio, regional content, and AI in its marketing campaigns.
Manoj Kumar Mauni has been appointed as the Chief Technology Officer of Muthoot FinCorp.
Abhinav Iyer was honored at the Truecaller Ads Pitch BFSI Marketer Awards 2026.