A key argument in the ministry’s reply is that the operation of an OTT platform does not involve uplinking or downlinking television signals
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Recommendations incorporated, but no formal role in TV ratings policy: MIB tells TRAI
e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and see...
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Regulatory Clarity on OTT vs TV. MIB has drawn a clear regulatory line distinguishing OTT platforms from traditional TV broadcasting, emphasizing that OTT operations do not involve uplinking or downlinking television signals.
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TV Ratings Policy Review. MIB has acknowledged the incorporation of recommendations in the TV ratings framework but clarified that it will not play a formal role in the policy, allowing TRAI to maintain its authority.
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MIB regulates traditional broadcasting and has clarified that OTT platforms operate independently without uplinking or downlinking TV signals.
MIB has incorporated recommendations into the TV ratings framework but does not have a formal role in the policy, as TRAI seeks to reclaim its authority.
MIB has been involved in a dispute with AIDCF-Waves regarding the regulatory distinctions between OTT and TV broadcasting.
TRAI is seeking to reclaim its role in the television ratings framework, which has prompted MIB's recent clarifications.
MIB's stance reinforces the independence of the OTT industry from traditional broadcasting regulations, potentially allowing for more flexible operations.