From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some...
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Messi retires: The soccer great’s ads that broke the internet
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
FIFA World Cup 2026: Brands turn fan frenzy into marketing wins
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Campaigns, Awards & Events
Official Fantasy Flavour
Jul 2026
Lay's transformed its iconic chips pack into a commemorative edition.
No Lay's, No Game
Jun 2026
The film follows unsuspecting shoppers invited to the 'most epic watch party' with football stars.
Oh-Lay's
Jan 2024
A campaign built around Messi's famous chip shot, creating a chant and limited-edition packaging.
Oh-Lay's
Jan 2024
A campaign built around Messi's famous chip shot, creating a chant and limited-edition packaging.
AI Insights
AI
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Strategic Brand Engagement. Lay's is strategically positioning itself within the FIFA World Cup 2026 marketing landscape, aligning with the global excitement of the event to enhance brand visibility.
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Market Positioning. With the FIFA World Cup being a $10-billion creative arena, Lay's is capitalizing on this opportunity to strengthen its market position among competitors.
FAQs
AI
Lay's has been focusing on creative brand engagement during the FIFA World Cup 2026, utilizing the event's popularity to connect with consumers.
Lay's aims to enhance its brand visibility and consumer engagement by integrating into the marketing frenzy surrounding the FIFA World Cup.
The FIFA World Cup represents a major opportunity for brands to engage with a global audience, as it is a $10-billion creative arena.
Lay's competes with various brands that also leverage the FIFA World Cup for marketing, including major players like Louis Vuitton and Heinz.
Lay's is expected to create engaging and creative content that resonates with fans, similar to other brands that are participating in the event.
AI-assisted summary, reviewed by our newsroom
AI
Lay's has been actively engaging in the marketing landscape surrounding the FIFA World Cup 2026, leveraging the excitement and fan frenzy to enhance its brand presence. The company is part of a broader trend where brands are creatively integrating into major sporting events to connect with consumers and drive engagement.
Key Executives
1 People
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Messi
Brand Ambassador