For brands, this means the visual identity of a product has to work not just in a store or on an e-commerce page, but also when it appears in a creato...
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From shelf appeal to scroll appeal: Are brands redesigning products for the feed?
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Shift to Digital Aesthetics. KKCL is focusing on redesigning products to enhance their visual identity for digital platforms, ensuring they are appealing in social media contexts.
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Emphasis on Social Media. The company acknowledges the growing influence of social media on consumer purchasing decisions, prompting a reevaluation of product presentation.
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KKCL focuses on redesigning products to enhance their visual appeal for both retail and digital platforms.
KKCL is changing its product designs to ensure they are visually appealing in social media feeds, which is increasingly important for consumer engagement.
KKCL views social media as a critical platform that influences consumer behavior and purchasing decisions.
KKCL is responding to the trend of brands needing to adapt their visual identities for both in-store and online environments.
'Scroll appeal' refers to the need for products to be visually striking in social media contexts, capturing consumer attention as they browse.