As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
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OTT on OOH: Why streaming players are moving outdoors
Campaigns, Awards & Events
Hocco's Bullet Ice Cream × Mirzapur: The Movie collaboration
Oct 2023
A collaboration that utilized OOH advertising with a giant revolver installation.
AI Insights
AI
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Expansion into OOH Advertising. Hocco is focusing on out-of-home advertising to complement the OTT market, indicating a strategic move to capture a broader audience.
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Integration of Digital and Physical Marketing. The company is exploring ways to blend digital streaming promotions with physical advertising, showcasing a trend towards integrated marketing strategies.
FAQs
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Hocco primarily focuses on out-of-home advertising, particularly for the OTT streaming market.
Hocco is adapting by integrating OOH advertising with digital streaming promotions to enhance visibility.
Hocco serves the media, marketing, and advertising industries, with a specific focus on OTT platforms.
Hocco is capitalizing on the trend of merging digital content marketing with physical advertising spaces.
The articles do not specify any partnerships, but Hocco is actively engaging with streaming players in the OOH space.