From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
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This Onam, Kerala OOH ad spend expected to grow 20%
AI Insights
AI
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Growth in OOH Advertising. DGTOOHL is poised to benefit from a 20% increase in OOH ad spending in Kerala during the Onam festival, indicating a robust market for outdoor advertising.
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Expansion of Advertising Locations. The company is diversifying its advertising platforms by targeting high-traffic areas such as Kochi Metro, airports, and malls, moving beyond traditional hoardings.
FAQs
AI
DGTOOHL is a company focused on out-of-home advertising, providing advertising solutions in various high-traffic locations.
There is a notable increase in out-of-home advertising spending in Kerala, particularly during the Onam festival.
DGTOOHL is expanding its reach to locations such as Kochi Metro, airports, and malls.
The expected growth in OOH ad spend during Onam in Kerala is 20%.
DGTOOHL plans to adapt by diversifying its advertising platforms and targeting new high-traffic areas.
AI-assisted summary, reviewed by our newsroom
AI
DGTOOHL is experiencing a significant increase in out-of-home (OOH) advertising spend in Kerala, particularly during the Onam festival, with expectations of a 20% growth. The company is capitalizing on this trend by expanding its advertising reach to various locations, including Kochi Metro, airports, and malls.