The BJP's organisational changes can be looked at as a form of brand renewal, writes Dr Annurag Batra
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Brand BJP gets a makeover: Is the party preparing for the next generation?
BJP names Deepak Mhaske social media convener, replaces Amit Malviya
Mhaske will work alongside social media co-convenors Priti Gandhi, Shivanand Dwivedi, Alok Bhatt and Arun Yadav
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Oct 2023
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Deepak Mhaske — social media convener (replacement)
Deepak Mhaske has been appointed as the new social media convener of BJP, replacing Amit Malviya.
AI Insights
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Brand Renewal. The BJP is focusing on a brand renewal to connect with younger voters, suggesting a strategic shift in its approach to engagement and communication.
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Social Media Strategy. The appointment of Deepak Mhaske as social media convener reflects the BJP's commitment to enhancing its digital presence and adapting to changing media landscapes.
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The BJP appointed Deepak Mhaske as the new social media convener, replacing Amit Malviya.
The brand renewal aims to connect with the next generation of voters and modernize the party's image.
The co-convenors include Priti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav.
The BJP is enhancing its social media strategy to improve engagement and outreach to a younger demographic.
It signifies a strategic shift in the party's approach to digital communication and voter engagement.