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Uday Shankar Advocates for Better Economics in Indian Sports
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Economics of Sports Alignment

Uday Shankar discusses the necessity for the economics of sports to align with its excitement, emphasizing the importance of financial models that support engaging sports experiences. This perspective highlights the evolving landscape of sports economics and its impact on viewership and participation.

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Financial Models in Sports
Uday Shankar: Economics of sports must align with its excitement
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Financial Models in Sports

The financial models in sports are evolving to better align with audience engagement and excitement.

Viewership Impact

Aligning economics with excitement is crucial for enhancing viewership and participation in sports.

Sponsorship Opportunities

There is a growing trend in seeking sponsorships that resonate with the excitement of sports events.

Consumer Engagement

Engaging consumers through exciting sports experiences is becoming a priority for organizations.

Digital Media Influence

Digital media is playing a significant role in shaping the economics of sports and audience interaction.

Frequently Asked Questions
5 Q&A
He suggests that the economics of sports must align with the excitement to enhance viewer engagement.
It is important for increasing viewership and participation in sports events.
Financial models are evolving to better reflect audience engagement and the excitement of sports.
Digital media influences how sports organizations engage with consumers and shape their economic strategies.
Sponsorship opportunities are increasingly focused on aligning with the excitement of sports events.
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Uday Shankar Advocates for Better Economics in Indian Sports
Uday Shankar: Economics of sports must align with its excitement

At a recent event, the JioStar Vice Chairman highlighted the need for sustainable sports rights valuations, new monetisation models and long-term investment to...

19 Oct 2026 · 10:31 AM
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Uday Shankar discusses the necessity for the economics of sports to align with its excitement, emphasizing the importance of financial models that support engaging sports experiences. This perspective highlights the evolving landscape of sports economics and its impact on viewership and participation.

Updated 1 hours ago
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