Tariq Hassan previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald’s
Wendy's
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Latest News
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Wendy’s appoints Tariq Hassan as Chief Marketing & Customer Growth Officer
Wendy’s selects Ruder Finn as North American communications agency partner
Ruder Finn’s Brand Experience practice to lead integrated brand, corporate and reputation communications as Wendy’s enters its next phase of growth
Leadership Timeline
3 Updates
Jan 2026
Latest
Liliana Esposito — Chief Corporate Affairs & Sustainability Officer (appointment)
Appointment of Ruder Finn as communications agency partner to enhance integrated communications.
Jan 2026
Liliana Esposito — Chief Corporate Affairs & Sustainability Officer (appointment)
Wendy's appointed Ruder Finn as its communications agency of record.
Oct 2023
Tariq Hassan — Chief Marketing & Customer Growth Officer (appointment)
Tariq Hassan has been appointed as Chief Marketing and Customer Growth Officer at Wendy's.
AI Insights
AI
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Leadership Change. The appointment of Tariq Hassan as Chief Marketing & Customer Growth Officer signifies a strategic move to enhance Wendy's marketing efforts and customer engagement.
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New Communications Partnership. Wendy's has partnered with Ruder Finn to strengthen its brand and corporate communications, indicating a focus on integrated communication strategies during its growth phase.
FAQs
AI
Tariq Hassan has been appointed as the new Chief Marketing & Customer Growth Officer.
Tariq Hassan was the Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald's.
Wendy's has selected Ruder Finn as its North American communications agency partner.
The partnership aims to lead integrated brand, corporate, and reputation communications as Wendy's enters a new growth phase.
It indicates a strategic focus on enhancing marketing efforts and customer engagement.