WARC's Future of Strategy 2026 shows 65% are using AI-freed time for deeper thinking, yet monthly in-person research has slipped 12 percentage points
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Strategists have more time to think but fewer are meeting consumers: WARC
Social-first marketing alone won't drive long-term growth: WARC
According to the report, marketers need to align creative strategy with audience targeting
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Shift to AI in Strategy. WARC's report indicates that a significant portion of strategists are leveraging AI to enhance their strategic thinking capabilities, although this has led to a decline in direct consumer engagement.
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Need for Comprehensive Marketing Strategies. WARC stresses that relying solely on social-first marketing is inadequate for long-term growth, highlighting the necessity for a cohesive approach that integrates creative strategy with audience targeting.
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Decline in In-Person Research. The report notes a 12 percentage point drop in monthly in-person consumer research, suggesting a potential gap in understanding consumer behavior.
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WARC is a global authority on marketing effectiveness, providing insights and data to help marketers improve their strategies.
WARC has identified a trend where strategists are increasingly using AI to enhance their thinking, while also noting a decline in in-person consumer research.
WARC suggests that marketers should not rely solely on social-first strategies and should align their creative strategies with audience targeting for better long-term growth.
The Future of Strategy 2026 report by WARC outlines current trends and challenges faced by marketers, including the impact of AI on strategic thinking.
WARC's reports can be accessed through their official website, typically requiring a subscription for full access.