WARC's Future of Strategy 2026 shows 65% are using AI-freed time for deeper thinking, yet monthly in-person research has slipped 12 percentage points
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Strategists have more time to think but fewer are meeting consumers: WARC
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AI Integration in Strategy. U.N.N.A.M.E.D. is utilizing AI to free up time for strategists, allowing them to focus on deeper thinking and analysis.
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Shift in Research Methodology. The company is adapting to a decline in monthly in-person consumer research, indicating a shift towards alternative research methodologies.
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U.N.N.A.M.E.D. is known for its innovative approach to media and marketing strategies, particularly through the use of AI.
The company is using AI to enhance strategic thinking and improve efficiency among its strategists.
The company is facing challenges related to a decline in in-person consumer research, which has decreased by 12 percentage points.
WARC's Future of Strategy 2026 report highlights U.N.N.A.M.E.D.'s focus on deeper strategic thinking enabled by AI.
The future direction includes adapting to new research methodologies while continuing to leverage AI for strategic improvements.