Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippi...
Qantas
1
Articles
1
Leadership Changes
1
People
Latest News
1 Articles
Qantas expands Asia media duties with OMD
Leadership Timeline
1 Update
Oct 2023
Latest
Charlotte Lee — president of OMD APAC (appointment)
Appointment of OMD to oversee media operations for Qantas in Asia.
AI Insights
AI
-
Expansion of Media Duties. Qantas has appointed OMD to handle its media strategy in multiple Asian markets, indicating a strategic focus on enhancing its presence in the region.
-
Focus on Asia-Pacific Markets. The new media mandate covers significant markets such as Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan, and Japan, highlighting Qantas's commitment to growth in the Asia-Pacific region.
FAQs
AI
Qantas has expanded its media duties in Asia by appointing OMD to manage media strategy, planning, and buying for both Qantas and Jetstar.
OMD will handle media strategy for Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan, and Japan.
The new media strategy signifies Qantas's focus on enhancing its brand presence and market share in key Asia-Pacific markets.
OMD is responsible for managing Qantas's media strategy in the specified Asian markets.
This expansion indicates Qantas's commitment to growth and increased investment in its marketing efforts within the competitive Asian travel market.