First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM
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ThinkResult and PubMatic’s AgenticOS deliver 90% faster campaign setup in India
Campaigns, Awards & Events
Agentic CTV Campaign
Oct 2023
PubMatic's AgenticOS facilitated the first end-to-end agentic CTV campaign in India in partnership with ThinkR...
AI Insights
AI
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Faster Campaign Setup. The introduction of AgenticOS has significantly reduced the time required for campaign setup, enhancing operational efficiency in India.
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Successful CTV Campaign. The first agentic CTV campaign in APAC demonstrated strong performance by reaching over 1 million households and increasing impressions by 17%.
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Cost Efficiency. The campaign achieved lower CPM, indicating improved cost efficiency for advertisers in the region.
FAQs
AI
AgenticOS is a platform developed by PubMatic in collaboration with ThinkResult that streamlines campaign setup and management.
The campaign setup is 90% faster with the use of AgenticOS.
The first agentic CTV campaign reached over 1 million households.
The campaign generated 17% more impressions compared to previous efforts.
Yes, the campaign achieved a lower cost per thousand impressions (CPM).