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AI can write a press release, it can't build trust
AI can write a press release, it can't build trust

On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it s...

AI Insights
AI
  • AI's Impact on PR. Raima Singh discusses the limitations of AI in building trust within public relations, suggesting that while AI can assist in content creation, it cannot replace the human element essential for relationship-building.
  • Leadership in PR Evolution. Raima Singh positions herself and Oak & Ivy as thought leaders in navigating the intersection of AI and public relations, indicating a proactive approach to industry changes.
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Oak & Ivy is a creative agency specializing in public relations and marketing.
Raima Singh is the Founder & CEO of Oak & Ivy.
Raima Singh spoke on World PR Day 2026 about the relationship between AI and PR.
She focuses on the challenges AI poses to trust in public relations.
Oak & Ivy acknowledges AI's capabilities in content creation but emphasizes the irreplaceable human element in building trust.
AI-assisted summary, reviewed by our newsroom
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Raima Singh, Founder & CEO of Oak & Ivy Creative, recently shared insights on the evolving relationship between AI and public relations on World PR Day 2026, emphasizing the importance of trust in the industry. Her commentary highlights the challenges and opportunities presented by AI in shaping the future of PR.

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Raima Singh
Founder & CEO
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