Deveciler moves to H&M after a 4.5-year stint at adidas
2
Articles
1
Leadership Changes
1
People
Latest News
2 Articles
Merve Deveciler joins H&M as Head of Marketing for Türkiye
From watching to participating: The new creative playbook
As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production
Leadership Timeline
1 Update
Oct 2023
Latest
Merve Deveciler — Head of Marketing (appointment)
Merve Deveciler joins H&M as Head of Marketing for Türkiye.
AI Insights
AI
-
New Marketing Leadership. H&M has strengthened its marketing team by appointing Merve Deveciler, indicating a focus on localized marketing strategies.
-
Shift in Creative Strategy. The company is adapting to industry trends by embracing a new creative playbook that emphasizes participation over traditional advertising formats.
FAQs
AI
Merve Deveciler has been appointed as the new Head of Marketing for H&M in Türkiye.
Before joining H&M, Merve Deveciler worked for 4.5 years at adidas.
H&M is shifting towards a creative strategy that focuses on participation rather than just production.
H&M aims to enhance its market presence and connect better with local consumers through tailored marketing efforts.
The trend of brands prioritizing live moments and participation in their creative strategies is influencing H&M's marketing approach.