From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audienc...
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Durga Puja 2026: How brands tap into stories behind the celebrations
Campaigns, Awards & Events
GM Sharod Anjoli
Oct 2026
GM Modular’s campaign followed a son who fulfilled his father's dream of organizing Durga Puja.
AI Insights
AI
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Cultural Engagement. GM Modular is leveraging cultural narratives to strengthen its brand connection with consumers during festivals.
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Festive Advertising Strategy. The company is moving beyond conventional advertising methods by incorporating local traditions and stories into its marketing campaigns.
FAQs
AI
GM Modular is known for its innovative electrical products and solutions, particularly in the modular switch and lighting segments.
GM Modular engages with its audience through culturally relevant storytelling and festive advertising campaigns.
GM Modular focuses on major festivals such as Durga Puja to connect with its audience through themed advertising.
GM Modular is based in India, catering primarily to the Indian market.
The company adopts a strategy that emphasizes local traditions and narratives to create meaningful connections with consumers.