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Founded: 2011 San Francisco, California, United States appsflyer.com Wikipedia
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India’s cheapest clicks may now be inside gaming apps
India’s cheapest clicks may now be inside gaming apps

As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers

AI Insights
AI
  • Low Install Costs in India. India's gaming apps are currently offering some of the lowest install costs globally, making them attractive for advertisers.
  • Increased Brand Interest. The low cost of installs is drawing greater interest from brands looking to advertise within gaming apps, indicating a shift in marketing strategies.
? FAQs
AI
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their mobile marketing campaigns.
AppsFlyer provides insights into user acquisition, engagement, and retention, allowing advertisers to make data-driven decisions to improve their marketing strategies.
AppsFlyer primarily serves the mobile app industry, including sectors like gaming, e-commerce, and travel.
Key features include mobile attribution, deep linking, analytics, and fraud protection.
Yes, AppsFlyer operates in India and is actively engaging with the local market, particularly in the gaming app sector.
AI-assisted summary, reviewed by our newsroom
AI

AppsFlyer is capitalizing on the low install costs in India, particularly within the gaming app sector, attracting increased interest from brands and advertisers. This trend highlights the company's strategic positioning in the mobile marketing landscape as it continues to leverage cost-effective advertising opportunities.

Key Executives
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Oren Kaniel
Co-founder and CEO
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Ziv Elul
Co-founder and CTO
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