The Omnicom-owned shop will look to sharpen the ‘neighborhood’ positioning that has long defined the casual dining chain for today's diners
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Applebee's picks BBDO Chicago as new creative agency of record
AI Insights
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New Creative Agency Appointment. Applebee's has selected BBDO Chicago to enhance its marketing strategy and brand positioning.
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Focus on Neighborhood Positioning. The chain intends to sharpen its identity as a neighborhood restaurant, appealing to local communities.
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Applebee's has chosen BBDO Chicago as its new creative agency of record.
The focus is on refining the 'neighborhood' positioning to appeal to today's diners.
BBDO Chicago is owned by Omnicom Group.
Applebee's is a casual dining restaurant chain.
Applebee's positions itself as a neighborhood restaurant.