Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippi...
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Qantas expands Asia media duties with OMD
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Expansion in Asia. 7-Eleven is actively enhancing its media strategy and planning in Asia, indicating a focus on growth in this region.
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Partnership with OMD. The collaboration with OMD for media strategy and planning reflects 7-Eleven's commitment to leveraging expert resources for better market penetration.
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7-Eleven operates as a convenience store chain, offering a wide range of products including food, beverages, and everyday essentials.
7-Eleven operates in multiple countries, with a significant presence in Japan and various Southeast Asian nations.
7-Eleven has partnered with OMD to enhance its media strategy and planning across several Asian markets.
7-Eleven adapts its product offerings and marketing strategies to cater to the preferences and needs of local consumers in different regions.
The partnership with OMD is significant as it aims to improve 7-Eleven's media buying and planning efficiency, thereby strengthening its market position.