WebEngage partners with Titan, Mr Baker & Etmana
WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels
Published - Jan 30, 2023 5:01 PM | 2 min read
WebEngage, a full-stack Retention Operating System, has announced partnerships with Titan Co. (UAE), Mr Baker (UAE), and Etmana (Egypt). WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels by organizing data, developing analytical-driven customer insights and driving one-on-one personalized engagement.
The uptake of AI-powered, data-driven customer engagement solutions comes on the back of brands’ growing need for differentiation in competitive retail and e-commerce space, especially in the MEA market. The emphasis on retention marketing is underpinned by the fact that retention is more financially feasible and profitable than the acquisition of new customers. WebEngage, due to the efficacy of its full-stack solutions, has emerged as a go-to partner for regional brands, the company said in a release.
Part of the Tata Group, a publicly traded conglomerate, Titan Company Limited was once dubbed the world’s fifth-largest watchmaker. Mr Baker, with origins dating back to 1996, is a household name across the region. Etmana is a fast-growing fashion retailer with a sizeable market share in Egypt. The reputation of these brands is a validation of WebEngage’s proficiency in customer engagement and retention.
Commenting on the partnerships, Hetarth Patel, VP - MENA and Managing Director - UAE, WebEngage, said: “WebEngage is glad to be helping Titan Co., Mr Baker, and Etmana simplify retention and scale their businesses to greater heights. With Etmana, we feel like we are playing on home turf, whereas, for legacy brands like Titan Co. and Mr Baker, I believe WebEngage will have a two-fold impact, helping them maintain their foothold in the regional retail space while also assisting them on a path toward digital transformation powered by online and offline data and channels. We are honoured to collaborate with these leading brands and excited to further elevate their market standing.”
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