As Tata Play launches Smart to simplify connected TV viewing, Harit Nagpal discusses pricing, customer acquisition, DTH's future and why television distribution...
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Tata Play's CTV Strategy
Tata Play's MD & CEO Harit Nagpal discusses the company's approach to connected TV (CTV) and its implications for the future of television. He emphasizes that the shift towards smart technology is not merely a defensive strategy but a proactive move to enhance viewer engagement and expand market reach.
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Shift to Connected TV
TV is not dead; Smart is not a defensive play: Tata Play MD & CEO Harit Nagpal o...
Key Insights
5 Insights
Shift to Connected TV
The television industry is increasingly moving towards connected TV solutions, enhancing viewer interactivity.
Proactive Smart Technology Adoption
Companies like Tata Play are adopting smart technology proactively rather than defensively to stay competitive.
Viewer Engagement Focus
Enhancing viewer engagement is becoming a central strategy for media companies in the digital age.
Market Expansion through Innovation
Innovative approaches in technology are key to market expansion for companies in the broadcasting sector.
Changing Consumer Preferences
Consumer preferences are shifting towards more interactive and personalized viewing experiences.
Key People & Companies
Frequently Asked Questions
5 Q&A
Tata Play aims to enhance viewer engagement through innovative connected TV solutions.
Harit Nagpal is the Managing Director and CEO of Tata Play.
According to Harit Nagpal, smart technology adoption is a proactive strategy rather than a defensive one.
The industry is increasingly focusing on connected TV and viewer interactivity to adapt to changing consumer preferences.
Connected TV offers enhanced interactivity and personalized viewing experiences, improving overall viewer engagement.
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TV is not dead; Smart is not a defensive play: Tata Play MD & CEO Harit Nagpal on CTV bet
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Tata Play's MD & CEO Harit Nagpal discusses the company's approach to connected TV (CTV) and its implications for the future of television. He emphasizes that the shift towards smart technology is not merely a defensive strategy but a proactive move to enhance viewer engagement and expand market reach.
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