Authors

Brij Bakshi

former Addl DG Doordarshan and a media & communication analyst, na na

former Addl DG Doordarshan and a media & communication analyst,

Has the shift from TAM to BARC delivered?

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Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC

Brij Bakshi Jul 8, 2026 6:06 PM