Authors

Anuja Jain and Pooja Yadav

Correspondents NA NA

Correspondents

Why kids’ care is rewriting premium marketing

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Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life

Anuja Jain and Pooja Yadav Jan 19, 2026 9:16 AM

DPDP: Today’s pain, tomorrow’s gain for Q-Comm? 

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The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers 

Anuja Jain and Pooja Yadav Nov 21, 2025 9:31 AM