The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms
The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes
The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News
The campaign, which comprises two advertisements, is live on digital and OOH platforms
The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja
The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Dig...
The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations
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