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RBI Social Media Management Tender

The Reserve Bank of India (RBI) has issued a tender for a social media management mandate worth Rs 12 crore. This initiative aims to enhance the RBI's online presence and engagement with the public through effective social media strategies.

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Growing Importance of Social Media
RBI floats tender for Rs 12-crore social media management mandate
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5 Insights
Growing Importance of Social Media

Financial institutions are increasingly recognizing the need for a robust social media presence to engage with stakeholders.

Investment in Digital Communication

The RBI's tender reflects a broader trend of investment in digital communication strategies among public sector organizations.

Focus on Public Engagement

There is a growing emphasis on public engagement through social media to improve transparency and communication.

Budget Allocation for Social Media

The Rs 12 crore budget indicates significant financial commitment towards enhancing social media capabilities.

Shift Towards Digital Platforms

The move towards social media management signifies a shift in how traditional institutions are adapting to digital platforms.

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The tender aims to enhance the RBI's online presence and engagement with the public through effective social media strategies.
The RBI is allocating Rs 12 crore for the social media management mandate.
Social media is crucial for financial institutions to engage with stakeholders, improve transparency, and communicate effectively.
There is a growing trend of investment in digital communication strategies and a focus on public engagement through social media.
The tender reflects a broader trend of traditional institutions adapting to digital platforms and enhancing their communication strategies.
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RBI
RBI floats tender for Rs 12-crore social media management mandate

The three-year contract will cover digital campaigns, podcast production, misinformation tracking and real-time response management

28 Oct 2026 · 08:30 AM
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AI-assisted summary, reviewed by our newsroom

The Reserve Bank of India (RBI) has issued a tender for a social media management mandate worth Rs 12 crore. This initiative aims to enhance the RBI's online presence and engagement with the public through effective social media strategies.

Updated 3 hours ago
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