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Saturday, 14'th December
Ranbir Kapoor & Alia Bhatt ask TikTok users to ‘smile’ for Lay’s #SmileDekeDekho

The recently launched TikTok Duet challenge is the brand’s latest attempt to further its campaign in India

 
MPL rolls out first-of-its-kind video branding campaign with Virat Kohli

The campaign showcases the top 10 winners of a special 'Meet Virat' contest which ran from Nov 15-22 and was open across all Fanta...

 
ADK Fortune and Red Chief launch 'Khel Gaye Chief’ campaign with Vicky Kaushal

The campaign will be rolled out across online and offline media

 
Ogilvy Mumbai conceptualises campaign for MP Birla Cement's brand Samrat

The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat

 
Bombay Dyeing sheds light on the issue of inadequate sleep in #TakeBackSleep campaign

Conceptualised by Flying Bullet, the 360-degree campaign will be amplified through Print, TV, Radio, Digital, Cinema, and on-groun...

 
OTHER HEADLINES
Superdry India redefines style with its #SDMYWAY campaign

The apparel brand's 'My Way' campaign is focused on millennials who chose to carve their own path

Why So Serious?

A weekly fun feature by The Digital Fellow on special days of the month

Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

 
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