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Wednesday, 9'th October
Advertisers don’t want a duopoly in ad platforms: Rose Tsou, Verizon Media

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who do...

 
exchange4media records 7.95L total unique visitors in August 2019

As per Comscore’s MMX Multi-Platform data for August 2019, while exchange4media’s Mobile Visitor Count stands at 6.98 lakh, for De...

 
Facebook to pay $40mn for overstating average time users spent watching video ads

The incorrect calculations had led advertisers to pay extra for video ads, reports said

 
BARC Top 10 Brands: Amazon’s ad insertions see a 106% rise

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38...

 
S4 Capital’s MediaMonks merges with digital agency Firewood

Sir Martin Sorrell, Executive Chairman of S4 Capital, has been quoted by media reports as saying that the merger is a further step...

 
OTHER HEADLINES
We plan to spend Rs 200 cr on ‘Scan any QR to pay using Paytm’ campaign: Jaskaran Kapany

The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaig...

‘Big Billion Days has redefined benchmarks of success, for Flipkart & e-tail category’

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of B...

First wave of Great Indian Festival was biggest celebration ever: Manish Tiwary, Amazon

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has re...

 
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