From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul P...
Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to tak...
The mandate has been won in a multi-agency pitch; iProspect India was the incumbent agency
Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to do...
Guest Column: Amaresh Godbole, CEO, Digitas India, writes on the landmark moments of 2019 and what 2020 will bring for the industr...
According to BARC data, the top 3 shows are Colors’ Fear Factor Khatron Ke Khiladi Jigar Pe Trigger, Zee TV’s Kundali Bhagya and C...
Diamond Producers Association has released its latest ad film for their ‘Real is Rare, Real is a Diamond’ campaign, which ticks al...
Shroff talks about Unacademy’s ATL campaign ‘Let’s Crack It’, marketing strategies, media mix and more
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