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Saturday, 24'th August
MarTech: Process, Platform, Plan & People equally important for growth: Carlos Doughty

Doughty, CEO & Founder at MarTech Alliance, explains how the 4Ps of marketing technology can help drive business goals

 
MarTech: Customer experience should be of utmost importance for firms: Alan Pelz-Sharpe

Most customers want to talk to the company, so listen to them and take their feedback, says the Founder of Deep Analysis

 
In-house ad agencies comparatively have more stable billings in South Korea: Yehoon Lee

Yehoon Lee, Vice President and Executive Creative Director, Cheil Worldwide, talks about the distinct South Korean advertising ind...

 
MarTech: Industry heads decipher the utilities & strategies of personalised marketing

Lloyd Mathias, Angel Investors; Varun Jha, Zoom Car; Vipul Bathwal, Gaana, and Piyush Kumar of MakeMyTrip took part in the present...

 
D’Décor brings ‘Beautiful Homes tell Beautiful Stories’ campaign with SRK and Gauri

Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their home

 
Flipkart’s new campaign brings back Munna Bhai & Circuit

The brand has roped in their kidults for the Flipkart SuperCoins campaign, which includes one TVC and three digital films

 
OTHER HEADLINES
Fevicol unveils new campaign to celebrate 60 years of operations

The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio...

Brush them well, says new campaign for New Colgate Total

Conceptualised by FoxyMoron, the campaign features internet sensation Milad Shadrooh, along with actors Manish Paul, Pranitha Subh...

Recap: The Week That Was

We bring you a round up of the top stories making headlines this week

 
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