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Monday, 23'rd September
Corporate tax cut to spur growth & investments, says India Inc

The tax cut announcement by the Finance Minister will also boost marketing and advertising & aid the media sector, say industry he...

 
Just one day to go for e4m Conclave 2019

The conference will take place at Taj Santacruz, Mumbai. Stephen Allan, Worldwide Chairman & CEO, MediaCom; Charles Frump, MD, Vol...

 
In the digital world, you need to differentiate in order to personalise: Kulmeet Bawa

Bawa, COO, President, JAPAC, Resulticks, tells us about what sets them apart from other brand solutions companies, and sectors spe...

 
We need to challenge conventional rules: Prasoon Pandey

At Advertising Club Bangalore’s Big Bang Awards 2019, Pandey, Director, Corcoise Films, spoke on the theme of ‘Breaking the rules’

 
Networked cities, strategically networked touchpoints will be the future: Rachana Lokhande

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

 
OTHER HEADLINES
Constant innovation is the key: Nipun Marya, vivo India

Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping...

Does paid viewership tip the scales for OTT in the clash with Television?

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Do celebrity endorsements translate to better ROI?

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

 
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