As Publicis transitions from a traditional holding company to a platform designed for the marketer of a connected age, Groupe COO...
We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the...
We take a look at the brand’s slice-of-life advertising approach
Industry experts feel Flipkart is trying to get users to spend more time on its app. And one way of doing this is by adding origin...
Ad industry experts share insights on the importance of personalisation in ad campaigns
While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are con...
Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with...
Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates
Attri, COO of TOP FM and Revenue Head of Sambhaav Media Group, spoke to exchange4media about the radio network soon completing a y...
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