With recent political developments in states leading to higher viewership, regional channels have emerged as new favourites among...
Industry experts say that the focus is shifting from crunching complex numbers to dissecting information from everyday microdata
Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium t...
Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of R...
A major portion of the budget is invested in digital mediums for Tier II towns, says Rahul Deorah, VP, Marketing, UrbanClap, in a...
Sanjay Gupta, Senior VP & Business Head, Wipro Consumer Lighting, talks to exchange4media about product innovations in the smart l...
Deepak Dhar, CEO and Founder, Banijay Asia, talks about introducing a new genre 'adventure thrill' along with Grylls and Shoopman
We take a look at five TV commercials that stood out in the month of November
If you're having trouble viewing this email, please click here
