Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be p...
At the 2nd edition of D-CODE by The Advertising Club, 13 industry leaders shared examples of their best creations, one work they a...
Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong
Media veteran Sarkar talks about the idea behind launching content platform Sarkarnama and his long term vision for it
As part of the mandate, Publicis India will strategise and execute a forward-thinking communication plan that would pitch Truebil...
Mohit Narula, Managing Director, Ariston Thermo India, says the online medium has the potential to grow and for the new products d...
Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources...
The Club has decided to re-engineer the flagship event into two parts to bring more focus and have key takeaways for the fraternit...
Before joining OYO, Vaidya was working at McKinsey and Co. for 15 years, from 2002 to 2017, mostly in India with stints in Singapo...
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