Delhi govt to collaborate with events industry to make city a wedding destination

Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites

e4m by Nafisa Shaheen
Updated: Aug 8, 2019 8:05 AM

The Delhi government will soon collaborate with the events and wedding industry of the city. Tapping the industry growth of 17 per cent, the government will soon be tying up with local players and monetise the city’s resources and heritage sites to develop Delhi as a wedding destination.

Talking about the plan, Vijay Kumar Dev, Chief Secretary of Delhi, said, “We need the events industry more than they need us.”

According to Dev, the event management industry has potential both in terms of employment creation (3 million people are related to the industry) and cultural branding.

The move is expected to give a boost to the industry in the city that is feeling the impact of destination weddings. According to industry insiders, around 30-40 per cent people prefer to go out of the city for their D-Day celebration. Nearly 20-30 per cent of the business is disrupted due to the reason.

Iconic places in Delhi are facing a curse of time. The heritage sites are in a rudimentary state, which the events and experiential marketing can help restore.

Sanjoy Roy, President of Event and Entertainment Management Association (EEMA), said, “We, as part of the industry, have to rebuild brand Delhi that has been ruined by several factors. We need to travel that extra mile to make our city truly an international destination.”

According to Roy, working with the government would be a huge privilege for the fraternity.

The move by the Delhi government to collaborate with the events industry will not only organise the extremely unorganised sector, but also foster enhancement in the economy as well as bring great business for the city. Britain can be a good example to follow as the country spends 12% of its earnings on the entertainment and events industry.

Reacting to the news of a possible collaboration, Shweta Acharya, Founder of Baraati Inc., said, “The integration with the Delhi government will be a boon for the industry. This is a great step for the revival of the lost heritage of the city.” Acharya gave an insight that there is a lack of experience in most of the players in the city, other than 5-star hotels. So, people move to destinations such as Jodhpur, Jaipur and Goa that have maintained their rich heritage, she said.

“The wedding industry can surely revamp the historical monuments of Delhi. Ruined forts like Tughlaqabad Fort, Qutub Minar and Vijay Mandal can be used as iconic spots for weddings. This will give dual benefit to both the client and the industry, and also help restore the cultural heritage of the city,” Acharya added.

Some other industry people also expressed varied views on this move. Kaveri Vij, Co-founder at Kaveri Vij & Akshay Chopra Designer Events Inc., said, “In the light of the recent announcement, it is too soon to comment on the expectations. Delhi has its own set of venues that can’t be matched by any destination venue, and vice versa. Someone wanting to do a boutique wedding in a fort would not consider Delhi, and similarly someone wanting to do a 1000-people farmhouse wedding will definitely consider the various options Delhi has to offer.”

So, we can all wait for the reincarnation of the city and the business enhancements following the collaboration.  

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