The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads
While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media meas...
Pichai will continue as CEO of Google, a role he assumed in 2015 after the formation of Alphabet
Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say exp...
Braams will be taking over after Keith Weed stepped down as CMO almost a year ago
Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on t...
Sabnavis has been with Hindustan Unilever for 23 years and has held major leadership positions
Avril Canavan will be Chief Marketing & Communications Officer, while Patrick Ryan as Chief Commercial Officer to span the network...
IndiaMART has 93-mn buyers registered at the moment. 64% of their overall traffic comes from tier II or below markets, reveals Sum...
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