Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats ma...
Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to g...
Sources claim Arora had put in his papers more than a month ago. October 1 is believed to have been his last day with the organisa...
Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regi...
Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how i...
OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India
The acquisition will help Vice reach out to millennial women, an audience which Vice needs and Refinery29 caters to
The agency shares insights on how a multi-channel experience was designed for the #NBAInMyBackyard campaign
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