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Wednesday, 23'rd October
‘Keep growing Wavemaker, and get to No. 1 in India’

Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on...

 
Inclusivity, vigilance, integration & more: 5 things broadcasters want from new BARC CEO

TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true pote...

 
Digital share in our total advertising spends is in double digits: Anuj Rustagi, ITC Ltd

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabel...

 
User Generated Content: A tool for brands to build trust & recall

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how t...

 
Jewellery brands pin hopes on Diwali; marketing ad spends increase

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentime...

 
OTHER HEADLINES
Influencer marketing critical for the success of a beauty brand: Reena Chhabra, Nykaa

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and...

How brands are riding on the festive buzz to build a connect

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social med...

ASCI upholds complaints against 299 out of 489 advertisements, 151 ads withdrawn

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 t...

 
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