Experts say any promise of value-added services on apps is a good marketing strategy
Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent i...
Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobi...
With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to conne...
Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth
PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yo...
The CMO shares insights on their #YourHappyBalancethe campaign, marketing strategy and growth plans
Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, an...
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