While cuts in a-la-carte channel prices may lead to increase in viewers and thus subscription revenue, it remains to be seen if th...
Bedi says they are quite happy with the current ad-led model and are not looking at paid subscriptions for the moment
The committee has said that the current process on outlier policy is accurate and unbiased
Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in t...
While Omnicom has retained planning & buying duties for Disney Studios in US, Publicis Media has bagged global buying and planning...
Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on...
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investm...
The FMCG major’s quarterly profit has met estimates, say reports
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