Bhasin is now CEO Dentsu Aegis Network APAC
N P Singh, Managing Director and CEO, Sony Pictures Networks, spoke to exchange4media about how the network has benefited from NTO...
We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise e...
Anand, Chief Business Officer, ZEE5 Global, tells us about the platform's partnership with Google and the markets the brand is mos...
As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign...
From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We spe...
Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner t...
Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way
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