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ABP
Tuesday, 3'rd September
How vertical videos are taking over the advertising landscape

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto ver...

 
Raj Nayak launches new company House Of Cheer - Content, Curate and Consult

The former Viacom 18 COO makes the announcement on Twitter

 
Advertisers need to be more proactive in creating regional language content: Ran Buck

The Global SVP of Taboola says India is a good chunk of their overall business, contributing 30 per cent to the Asia Pacific busin...

 
We are consciously trying to break stereotypes: MVS Murthy

MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for...

 
I&B ministry invites recommendation regarding certification of online content

Currently, any kind of online content, including Video on Demand Services, does not require certification or permission under the...

 
Why Sunny Oil tweaked its communication recipe

Creative agency The Womb and the brand share insights on how Sunny Oil aims to capture a bigger share of the edible oil pie and av...

 
BTVI suspends transmission on broadcast platforms

Business Television India has said that the suspension came into effect from August 31 midnight and that it will communicate futur...

 
OTHER HEADLINES
Brands make the most of excitement around Baahubali actor Prabhas’ Saaho

Celio, PayZapp, Arctic Fox and Croma are some of the brands that have partnered with the extravagant crime thriller

Print sees 8% rise in ad volume in Q2 2019 compared to Q1 2019: TAM Adex

There has been a 15% rise in ad volume from the Education sector in Q2 2019

South Delhi civic body introduces LED unipoles costing Rs 52 lakh per month

The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles

 
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