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Monday, 2'nd December
Ola Cabs cuts back on advertising & promotional expenses by 60%

In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

 
Do Sony & Network18 talks hint at consolidation in TV industry?

Consolidation will work well for the television industry but will also lead to overlapping of segments, say industry experts

 
What’s drawing brands to ‘cool big brother’ Bhuvan Bam

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celeb...

 
Reinvention has helped us grow year-on-year: Haresh Nayak, Posterscope

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a d...

 
We aim to associate with properties that fuel passion points of our TG: Sumit Walia, OPPO

Sumit Walia, VP, Product & Marketing, OPPO India, talks about the association with the Sunburn Festival, their Q3 numbers, growing...

 
Multi-channel is the future of marketing: Amisha Jain, CEO, Zivame

In conversation with exchange4media, Amisha Jain spoke about her journey as CEO of Zivame, promoting brand sales through personali...

 
Yoodlee Films to launch first web-series by mid next year

Siddharth Anand Kumar, VP, TV & Films, Saregama and Yoodlee Films, spoke about the launch of their first web-series and plans to f...

 
OTHER HEADLINES
Mindshare elevates Kartik Vishwanathan

Vishwanathan will now be Head Investment Strategy at Mindshare China

Applause Entertainment Head of Acquisitions & Operations Mansi Darbar quits

Prior to this, Darbar was Head of Content, Operations, at ALT Balaji

Voot Kids #MastiMeinAchhai campaign brings value & meaning to mobile screen time for kids

The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digita...

 
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