Fintech start-up Vitto ropes in Vivek Satya Mitram as Sr VP - Communications & PR

Mitram is journalist-turned Brand Communication Strategist and an independent PR Consultant

e4m by exchange4media Staff
Published: Jul 13, 2022 9:55 AM  | 2 min read
Vitto

Gurgaon-based rapidly growing fintech start-up Vitto (powered by Microfinance AI) has roped in journalist-turned-brand communication & PR strategist Vivek Satya Mitram as Senior Vice President - PR & Communications.

As Sr Vice President — PR & Communications, Mitram will drive communications & public relations strategy for the startup that is simplifying micro-credit business through its platform by adding AI powered technology innovations.

Mitram is an award-winning journalist turned Brand Communication Strategist and an independent PR Consultant who has helped 50+ organisations (MNCs, Startups & NGOs) in streamlining, designing & executing their Branding, Corporate Communication, PR, Content, Marketing, Advertising, Social Media strategies by adding creativity, innovation & right approach aligning the business interests, challenges & future plans of the company to it’s communication design, media outreach, branding & content initiatives.

He has been associated with reputed media organisations like PTI, Star News, Sahara and India News in many roles including editor and channel head.

Commenting on his latest role Mitram said, “I am thrilled to be part of an extremely innovative company Vitto (Powered by Microfinance AI) which is on a mission to empower the millions of people from underprivileged section of society by making the microcredit solutions accessible adopting right kind of tech innovations which has potential to change the entire industry dynamics. Its a pleasure joining a company that is founded by London School Of Economics (LSE) alumnus Swati Sinha & Kapil Patil who are on a mission to make microfinance a transparent, more accessible and credible space as it has enormous potential to change the lives of millions! I wish them best for their journey.”

Commenting on the appointment, Vitto’s Co-founder & CEO Swati Sinha said, “We are excited to have Vivek Satya Mitram on board to lead our PR & Communications division who has been a renowned sector expert and a veteran in the same for more than 20 years. We are pretty confident that with his expertise and experience in communication business, Vitto will be able to reach its millions of local language-speaking TG and empower them to access formal finance services like credit, savings and others offered on our AI powered tech platform. Vivek’s association with the company also reiterates our commitment to build a great team at Vitto that has potential and vision to translate our idea into reality to transform the microfinance sector with our innovative technology and diverse offerings.”

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