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Zoom TV ropes in Kabir Bedi to host ‘Director’s Cut’

08-January-2008
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Zoom TV ropes in Kabir Bedi to host ‘Director’s Cut’

Zoom TV has launched a show ‘Director’s Cut’ that features Kabir Bedi in one-on-one interactions with eminent directors of Indian cinema. It celebrates their journey as filmmakers who have shaped the face of film entertainment. The show will premiere on January 20 in the prime time slot of 8 pm.

Speaking on the concept, MK Anand, Vice President and Business Head, Zoom, said, “Cinema in India has long shaped the lives of the common people as well as the not-so-common folk. This is Zoom's tribute to the creators who have shaped the world of entertainment and connected us to our emotions time and again.”

Commenting on Bedi being roped in as host for the show, Anand said that Bedi’s presence on the show would add authority. He elaborated, “Kabir Bedi is an eminent film personality who is much respected globally. He has been a jury member and host of many international film festivals. He has, for years, cast his vote at the Oscars. Besides Bollywood, he has worked in Hollywood and several European film industries.”

On the expectations from the new show and the host, Anand replied, “The host of a show like ‘Director's Cut’ is required to be warm and receptive, with the ability to put filmmakers at ease while getting deeper insights into the trials and tribulations of their past. Kabir Bedi has more than met our expectations. The rapport he has managed with all directors has led them to open up about their personal and professional lives.”

The new property will see three phases of promotion, which include pre-launch, launch and episodic. At the moment, the first phase of promotions is underway, with the channel rolling out outdoor campaign along with television, cinema/multiplex, and nationwide PR activities.

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